Resume
Highlights of Qualifications
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Over 7+ years of customer service experience with a personal and professional approach to work
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Ability to create visual data in reference to surveys distributed towards studying a mass audience and use it to positively impact a company.
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Ability to manage social media platforms, including creating marketing materials.
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Highly attentive to detail, organized, creative, strong communication, time-management, and ability to receive feedback.
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Proficient in all Microsoft Office Programs, including Excel and PowerPoint and savvy with any social media platform, including: Tiktok, Twitter, Facebook, and Instagram.
Work
Experience
Dec 2022 - Present
Social Media Coordinator & Email Marketing Specialist
The GCMG Agency
Agoura Hills, CA
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Managed and executed social media campaigns across various platforms
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Created and curated engaging content, scheduled posts, and monitored and analyzed social media metrics.
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Developed and implemented effective social media strategies that increased brand awareness, engagement, and customer loyalty.
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Collaborated with internal and external teams to ensure that social media efforts were aligned with overall marketing and business objectives.
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Created Strategy and Execution decks to made via Microsoft Suite.
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Created Weekly Blogs and conducted research to identify relevant and timely topics to write about for a variety of companies.
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Create and execute email marketing campaigns to drive engagement and conversion
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Develop email marketing strategies based on target audience and business goals
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Write compelling and effective email copy that adheres to brand guidelines and tone of voice
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Design email templates that are mobile-responsive and visually appealing
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Segment email lists to ensure the right message is delivered to the right audience
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Analyze email performance data, including open rates, click-through rates, and conversions, to optimize future campaigns
April 2021– September 2022
Social Media Marketer and Lead Basketball Trainer
Handlelife/Dribble2much
Los Angeles,CA
● Maintain a social media account with a 1.3 million following by building exclusive relationships with brand ambassadors and influencers, keeping up with current trends, and persistently engaging with the audience by posting entertaining and informative content.
● Train professional athletes from various experience levels that provide maximum results.
● Review analytics and create extensive reports on key metrics to develop and curate engaging and educational content for various social media platforms such as Instagram, Facebook, and more.
● Interact with fans to social media messages, inquiries, and comments in a timely manner.
March 2021 - August 2021
Event Coordinator
Lone Tree Golf Course & Hotel
Lone Tree, CO
● Coordinated schedules for 10+ people and created various timelines for different events.
● Managed event logistics and solicited feedback from clients to assess event success and opportunities for improvement.
● Served 100+ guests on a consistent basis and took on responsibilities such as arranging event services.
Education
2018-2022
California Lutheran University - Thousand Oaks, CA | B.S. Business Administration ~ Emphasis in Marketing
Relevant Coursework: Principles of Marketing, Entertainment Marketing, Sports Marketing, Behavior in Organizations
Awards: Dean's List (2018-2022)
Certifications & Accomplishments
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Email Marketing & Social Media Marketing - HubSpot Inc.
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Google Ads Search
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Advanced Google Analytics - Google Academy
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Adobe Illustrator - 92learns
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Handlelife AAU Basketball Club Coaching Staff 2021-22 and TOHS Coaching Staff August 2022-Current
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Board Member of American Marketing Association and Member of Business in Sports Club
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NASM Certified Personal Trainer (in progress)